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Las 100 empresas más valoradas por su reputación corporativa

Merco Empresas es el ranking de referencia a nivel mundial que evalúa las organizaciones con mejor reputacuón de marca. Es el más famoso de los ocho rankings elaborados por el Monitor Empresarial de Reputación Corporativa (MERCO).  Este año, Merco ha contado con la participación de 25.800 encuestados entre los que se encuentran expertos, directivos pertenecientes a comités de dirección de empresas y periodistas.

Su completa metodología lo convierte en el monitor más completo de estas características de los que se publican a nivel mundial. Se trata del único monitormultistakeholder que cuenta con cuatro evaluaciones y diez fuentes de información.

Además, es el primer monitor auditado del mundo pues el seguimiento y verificación de su proceso de elaboración y resultados es objeto de una revisión independiente por parte de KPMG. Todos los criterios de ponderación son públicos y se publican igual que los resultados de cada edición en la web oficial.

La intención de Merco es elaborar el monitor, entre otros, en todos los países del G20antes de finales de 2020. leer más…