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Bs Formación rediseña su marca y adapta su imagen a los nuevos formatos digitales.

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BS FORMACIÓN ha presentado su nueva identidad corporativa, que comenzará a utilizarse en los diferentes materiales de la marca desde el presente mes de marzo de 2013. De la mano de ALTA MK, agencia de publicidad y marketing especializada en branding y comunicación corporativa, la empresa ha renovado su identidad visual para adecuarla a las nuevas necesidades y formatos de comunicación.

La marca mantiene ciertos atributos de imagen, como el color verde y las letras iniciales en su logotipo, que pasan a ser en caja baja para lograr una mayor proyección y cercanía con los diferentes públicos de la empresa. Fiel a la filosofía de la empresa, la nueva identidad corporativa pretende adaptarse a las necesidades del principal activo de BS: sus clientes, que demandaban una comunicación más clara, próxima y actual.

El lanzamiento de la nueva imagen de marca, que ha coincidido con la celebración de su 20º aniversario, irá acompañado de la publicación de esta nueva página web, más actual, con una arquitectura fácilmente navegable y accesible desde los diferentes dispositivos multimedia.

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