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allocate memory for pool. in /var/www/vhost/bsfrh.com/home/html/wp-content/plugins/revslider/revslider.php on line 21 10 claves para retener y motivar el talento | BS Formación

10 claves para retener y motivar el talento

LosRecursosHumanos.com, 10 de julio del 2012

Es difícil encontrar recursos humanos calificados y que permanezcan motivados. El talento en los profesionales es un recurso escaso, que hay que saber buscar, captar y, sin duda, retener. Definitivamente, serán los colaboradores con más potencial, los que ofrecerán a las organizaciones las mayores ventajas competitivas para ser rentables. Por eso no debemos permitirnos perderlos.
talentoHay un factor que identifica que los recursos humanos claves suelen tener, en muchos casos, elevados índices de rotación y vayan cambiando de empleo de acuerdo a oportunidades más atractivas. Por eso entre las claves más destacadas se encuentra que las personas buscan quedarse en empresas que le brinden oportunidades de desarrollo, con lo cual disminuyen las posibilidades de perder al personal clave.
Actualmente, los Gerentes y Directores de RRHH, tienen como prioridad en sus agendas de actividades la difícil tarea de atraer, contratar y mantener motivados a los talentos.

Veamos las 10 claves para lograrlo:

1.    Crear una marca fundacional: una de las claves para captar, motivar y retener el talento, consiste en construir una “marca” que destaque la buena reputación de la compañía como empleadora. Es importante para lograrlo que la cultura organizacional sea un diferencial con el resto, y mantener una coherencia entre la imagen externa y la interna, fomentando valores en común y un consistente sentido de pertenencia.

2.    Crear un clima laboral estimulante: el ambiente de trabajo es un pilar trascendental y decisivo al momento en que los empleados resuelvan irse o no de la empresa.  Las personas necesitan desarrollarse en un contexto en el que puedan entablar relaciones sociales y a la vez, lograr sus objetivos profesionales.

3.    Desarrollar la carrera del personal: Una de las mayores causas de salida de un empleado es el estancamiento laboral, o la imposibilidad de ascender en la pirámide organizacional. Es importante que el personal clave, tenga en claro las posibilidades de desarrollo de carrera y la empresa lo acompañe,  garantizándoles que tendrán la posibilidad efectiva de alcanzar nuevas responsabilidades.

4.    Incentivar de manera personalizada: Sin duda, un buen estímulo para el empleado es la compensación. Pero, según afirman los expertos, no basta con esta esté acorde a las referencias del mercado. Lo importante, dicen, es que el incentivo sea personalizado, y de acuerdo a las necesidades y preferencias de cada trabajador, ya que no todos tienen las mismas motivaciones. Es importante que se reconozcan sus logros, ya sea en términos de remuneración salarial o bien verbalmente, expresando frases como “en la empresa, estamos orgullosos de que trabaje con nosotros”.

5.    Lograr retos: Permitir que los empleados se sientan parte de los logros organizacionales como de los individuales.

6.    Optimizar la comunicación: Un empleado se sentirá integrado en la medida en que advierta que sus ideas, opiniones y sugerencias son tomadas en consideración. De este modo, considerará que tiene un lugar de pertenencia y que puede colaborar de forma activa en el logro de los objetivos organizacionales.

7.    Facilitar el aprendizaje en la organización: Los empleados talentosos requieren de constantes retos para progresar. Por ello, las capacitaciones en diversas áreas son las instancias precisas que ellos requieren para sentir que evolucionan y crecen profesionalmente. Hay que tener en cuenta que los empleados que  buscan mantenerse y crecer dentro de una compañía, deberán contar con capacitación constante.

8.    Crear una cultura de confianza: la confianza, una entidad informal que incide sobre el comportamiento de los individuos y las organizaciones admite intervenir en las relaciones conflictivas y facilita la asociatividad. Se puede lograr una mayor productividad en un ambiente donde prime confianza mutua dentro de la compañía.

9.    Fomentar sociabilidad: Establecer como prioritario el trabajo en equipo e impulsar la convivencia entre sus integrantes, permite crear lazos de afectividad, seguridad, lealtad y confianza hacia la organización. El buen ambiente en la oficina mejora el desempeño del empleado y disminuye el estrés al que se encuentra sometido habitualmente.

10.    Balancear entre la vida laboral y familiar: Retener a los empleados, otorgándoles una mayor flexibilidad horaria, es otra de las recomendaciones que hacen los especialistas. Un ejemplo es el llamado home office, que permite trabajar desde la propia casa. Otra alternativa es permitir a los empleados asistir a los programas escolares de sus hijos, brindar beneficios de guarderías para niños, y una política salud ocupacional. Con acciones en este sentido, se acrecentará el compromiso y los empleados tendrán un balance mas equilibrado entre el trabajo y su vida personal.

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